The Email Marketing Playbook

Email Is Not Dead

For every dollar spent on email marketing, the average return is $42. No other channel comes close to that ROI.

The Welcome Sequence

Your welcome sequence is the single most important automation you will ever build. It sets the tone for your entire relationship.

The goal of your first email is not to sell — it is to make them glad they signed up.

Key Metrics

Track open rates, click rates, and revenue per email. Everything else is vanity.